With a background in industrial design, sociology, and digital anthropology (MSc.), I use a mixed-methods research approach to ensure users are at the heart of the design process. I tackle questions about our audience to ensure we create people-centric services and experiences.
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I am a senior user researcher at UK Research Innovation working on the digital service that delivers over £8 billion to universities and businesses to fuel innovation in the UK.
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I am a former user researcher at IBM and Aritzia. At IBM, I specialized in supporting the design of healthcare and education digital experience and services. At Aritzia, I was on the digital experience team working on e-commerce initiatives.